Proyect
Smart and connected digitalisation across trade fair grounds and exhibition centres in the Galicia – Northern Portugal Euroregion
DIGITAL_EXPO promotes the digitalisation and transformation of trade fair and exhibition venues in the Galicia–Northern Portugal Euroregion through the development of a cross-border network.
Its objective is to optimise the management and marketing of these spaces, improve the user experience, and turn trade fairs and events into platforms for knowledge and technology transfer.
MANAGEMENT AND MARKETING
USER EXPERIENCE
KNOWLEDGE AND TECHNOLOGY TRANSFER
Our objectives
- Carry out an assessment of the management and marketing processes of trade fair venues and exhibition centres in the Euroregion to determine their digitalisation potential and establish the extent to which existing smart technologies on the market can be applied in these venues in order to improve their processes and, consequently, optimise the user experience (exhibitors and visitors).
- Drive the creation of a collaborative ecosystem that facilitates technology watch processes and information exchange, relying on the trade fair venues and exhibition centres of the Galicia–Northern Portugal Euroregion as demonstration hubs for new digital solutions. The aim is to leverage the trade fair schedule to implement demonstration events that channel technological knowledge transfer to exhibitors, businesses, and end users.
- Explore, through pilots and innovative models, the potential of digital twins, Artificial Intelligence, and Virtual and Augmented Reality to improve the management and planning of trade fair venues and exhibition spaces, the visitor experience, and operational efficiency, in addition to generating solutions transferable to the retail sector, boosting the digitalisation and competitiveness of the local business fabric.
- Maximise the possibilities of transferring the knowledge generated within the project to all stakeholders involved, through a defined strategy that complements the visibility objectives of the results arising from DIGITAL_EXPO actions with the need to position the Euroregion's trade fair venues and exhibition centres as benchmarks in innovation, with a view to increasing the attraction of potential users.
Geographical scope
- Galicia
- Northern Portugal
Project partners
Galicia–Northern Portugal Euroregion
The project comprises six partner entities: the Directorate-General for Trade and Consumer Affairs (Dirección Xeral de Comercio e Consumo), Expourense, the University of Vigo (Universidade de Vigo), and the municipal councils of Arcos de Valdevez, Ponte de Lima, and Viana do Castelo.
The Directorate-General for Trade and Consumer Affairs is one of the six entities making up the DIGITAL_EXPO consortium.
