Activities
Innovation and cooperation to transform the trade fair venues of the Euroregion
DIGITAL_EXPO drives the digital transformation of trade fair venues and exhibition centres in Galicia and Northern Portugal through four main lines of action: a shared strategy, a collaborative digital ecosystem, three technological pilots, and a results transfer and capitalisation plan. These activities contribute to modernising exhibition spaces and improving the experience for businesses and visitors.
A1
Cross-border digitalisation network
Creation of a cooperation network among stakeholders in the trade fair ecosystem of Galicia and Northern Portugal to identify digitalisation opportunities, analyse the needs of exhibition venues, and define a shared strategy for their technological transformation.
Included actions:
Action 1.1
Digitalisation potential assessment
Creation of a cross-border working group and analysis of the management, exhibition, and networking processes of trade fair venues to identify opportunities for improvement.
Action 1.2
Catalogue of digital solutions
Identification and compilation of innovative technologies applicable to the management and marketing of trade fair venues and exhibition centres in the Euroregion.
Action 1.3
Strategic roadmap
A2
Digital demonstration hub
Creation of a collaborative ecosystem to share knowledge, experiences, and technological resources, leveraging the trade fair venues and exhibition centres of the Euroregion as spaces for the demonstration and transfer of innovative digital solutions.
Included actions:
Action 2.1
Collaborative digital platform
Action 2.2
Technology demonstration sessions
Action 2.3
Technological trends observatory
A3
Technological innovation pilots
Development of three pilot actions to explore advanced digital technologies applied to the management of trade fair venues and the organisation of business meetings, with the aim of improving the visitor experience and fostering the transfer of innovative solutions.
Included actions:
Action 3.1
DIGITAL TWIN AND IoT SENSORISATION
Action 3.2
Artificial intelligence applied to business meetings
Action 3.3
Virtual and augmented reality
Experimental application of immersive technologies to enrich the visitor experience and develop new forms of interaction and content presentation.
A4
Digital transfer, training, and promotion
Development of training, knowledge transfer, and digital promotion initiatives aimed at trade fair venues, event sector professionals, and SMEs in the Euroregion, fostering the adoption of innovative technologies and improving their competitiveness.
Included actions:
Action 4.1
Results transfer plan
Action 4.2
Digital training and capacity building
Action 4.3
Digital marketing strategies
SMEs and ecosystem stakeholders will receive training services, mentoring, strategic networking, and support for the transfer of BioCircular solutions.
