Pilots
Technological innovation at the service of trade fair and exhibition venues
DIGITAL_EXPO encompasses the development of three pilot actions aimed at exploring and evaluating the potential of various digital technologies in trade fair venues and exhibition centres across the Galicia-Northern Portugal Euroregion. Through these experiences, the project seeks to identify new opportunities to improve the management and planning of these spaces, optimise their operation, and enrich the experience of exhibitors and visitors.
The pilots will focus on three technological areas: digital twins and IoT sensorisation, artificial intelligence, and virtual and augmented reality. Their implementation will allow testing the application possibilities of these technologies in real-world environments, generating knowledge, and fostering the exchange of experiences among project partners. Likewise, it aims to facilitate the transfer of results to other exhibition venues and economic sectors, especially retail and SMEs in the Euroregion.
Pilot 1
Digital twin and IoT sensorisation as smart management tools
This pilot will explore the potential of digital twins and IoT (Internet of Things) sensorisation technologies to move towards smarter and more efficient management of trade fair venues. Combining virtual representations of physical spaces with information from sensors will allow for the analysis of new possibilities for monitoring, planning, and optimising facilities.
Through this experience, the aim is to evaluate how these technologies can provide better insight into how venues operate, contribute to better use of spaces and resources, and support decision-making. The objective is to identify opportunities for improvement in operational management and in the organisation of trade fairs and events.
Pilot 2
Artificial intelligence applied to business meetings and exhibition spaces
Artificial intelligence offers new opportunities to improve the organisation of trade fairs and business meetings, as well as to enrich relationships among the various participants. This pilot will explore its potential to facilitate connections between companies and professionals, identify collaboration opportunities, and bring greater value to the participation of exhibitors and visitors.
Likewise, the possibilities of these technologies will be analysed to promote the personalisation of the user experience and contribute to more efficient event management. Through this, the aim is to reinforce the role of trade fair venues as spaces for networking, knowledge exchange, and generating business opportunities.
Pilot 3
Virtual and augmented reality to improve the user experience
This pilot will focus on exploring the possibilities of virtual and augmented reality to enrich the user experience at trade fairs and exhibition spaces. These technologies allow physical and digital environments to be combined, opening up new ways of interacting with content and presenting products and services.
Through this action, the aim is to evaluate the potential of immersive experiences and interactive digital resources to improve the appeal and accessibility of events, expand participation possibilities, and offer new communication and promotion opportunities to exhibitors.
SMEs and ecosystem stakeholders will receive training services, mentoring, strategic networking, and support for the transfer of BioCircular solutions.
